Creative direction
I develop the central idea, define the visual direction and shape the project’s language. Brand objectives, cultural context and audience needs come together in one coherent concept.

IMAGOSelected work
Creative direction, brand experiences, product design and cultural activations.
Form follows the story.
Selectedwork
Choose a project. Each case has its own page presenting the idea, scope, result and a complete gallery of materials.
IMAGOHow I work
Less decoration. More identity.
I am not interested in ready-made answers. Every project needs its own logic, an unexpected point of view and a form that works.
I develop the central idea, define the visual direction and shape the project’s language. Brand objectives, cultural context and audience needs come together in one coherent concept.
I turn ideas into real experiences — launches, events, collaborations and retail activations. I select the right mechanic, partners and touchpoints so audiences can enter the brand’s world.
I lead projects from concept to final delivery, coordinating partners, teams, schedules, suppliers and materials while protecting the integrity of the idea at every stage.
I build the project narrative and plan its distribution across content, influencer seeding, media relations and brand-owned channels. After delivery, I organise the results and prepare campaign reporting.