adidas × Xbox at WS2

An in-store installation you could play.

Year / period: 2019
Location / partner: WS2

adidas × Xbox at WS2 — retail activation / full installation — 01Retail activation / full installation

Ideaexecution

An interactive retail activation created for the launch of Star Wars Jedi: Fallen Order and an Adidas footwear collection inspired by the Star Wars universe. The futuristic POS installation at WS2 combined a display of the new models with two Xbox gaming stations. The first 15 customers purchasing shoes from the collection received a code for a free full-game download.

Result

full-game codes for the first customers purchasing the collection

Xbox stations available to customers

interactive POS zone connecting product and game launch

Projectscope

Creative idea and concept
Mechanic connecting product and game
Partner contact and coordination
POS zone production supervision
Production and execution at WS2

Project documentation

08 frames

adidas × Xbox at WS2 — experience / in-store gaming — 02Experience / in-store gaming

adidas × Xbox at WS2 — product / display — 03Product / display

adidas × Xbox at WS2 — partnerstwo / adidas × xbox — 04Partnerstwo / adidas × Xbox

adidas × Xbox at WS2 — gaming / screen detail — 05Gaming / screen detail

adidas × Xbox at WS2 — pos / product display — 06POS / product display

adidas × Xbox at WS2 — experience / in-store players — 07Experience / in-store players

adidas × Xbox at WS2 — product / footwear and controller — 08Product / footwear and controller