IMAGO

Product launch

03 / 11

Asics - Do It Better

A launch built around one table.

Year / period
2019
Location / partner
ASICS × Warsaw Sneaker Store
Asics - Do It Better — event / community
01Event / community

Ideaexecution

The return of the ASICS Gel-Lyte III was framed as an intimate conversation with the community. A panel discussion, personalised gift boxes and full event production connected the brand with creators from across Europe, including KUUUBS, Nowciax, Jaadiee and Kish Kash. The format combined a product launch with knowledge exchange and direct contact between the brand and its community.

Result
39

invited creators from across Europe

01

panel discussion at the centre of the programme

01

format combining product launch and community

Projectscope

  • Creative concept
  • Communication
  • Event production
  • Guest relations

Project documentation

11 frames
Asics - Do It Better — seeding / gift box
02Seeding / gift box
Asics - Do It Better — programme / panel
03Programme / panel
Asics - Do It Better — product / display
04Product / display
Asics - Do It Better — guests / europe
05Guests / Europe
Asics - Do It Better — production / przestrzeń
06Production / przestrzeń
Asics - Do It Better — window / preview
07Window / preview
Asics - Do It Better — production / table setup
08Production / table setup
Asics - Do It Better — product / asics archive
09Product / ASICS archive
Asics - Do It Better — giftbox / personalisation
10Giftbox / personalisation
Asics - Do It Better — guests / documentation
11Guests / documentation