IMAGO

Long-term partnership

07 / 11

ASUS ROG × WS2

Gaming met sneaker culture.

Year / period
Multi-stage
Location / partner
ASUS ROG × Warsaw Sneaker Store
ASUS ROG × WS2 — content / product
01Content / product

Ideaexecution

The partnership secured and managed with ASUS ROG developed into a series of activations connecting technology, gaming, fashion and sneaker culture: product content, a shoot and influencer seeding for ROG Flow Z13 and ROG Slash, followed by a creative competition featuring Swanski.

Result
03

coherent activations developed within one partnership

02

product lines: ROG Flow Z13 and ROG Slash

01

creative competition featuring Swanski

Projectscope

  • Partner acquisition
  • Creative concepts
  • Partnership coordination
  • ASUS relationship management
  • Campaign reporting
  • Shoot production
  • Influencer seeding
  • Competition concept

Project documentation

14 frames
ASUS ROG × WS2 — campaign / rog slash
02Campaign / ROG Slash
ASUS ROG × WS2 — content / gaming
03Content / gaming
ASUS ROG × WS2 — launch / flow z13
04Launch / Flow Z13
ASUS ROG × WS2 — seeding / package
05Seeding / package
ASUS ROG × WS2 — production / shoot
06Production / shoot
ASUS ROG × WS2 — result / prize
07Result / prize
ASUS ROG × WS2 — proof / competition publication
08Proof / competition publication
ASUS ROG × WS2 — production / laptop in use
09Production / laptop in use
ASUS ROG × WS2 — content / creative process
10Content / creative process
ASUS ROG × WS2 — seeding / publication
11Seeding / publication
ASUS ROG × WS2 — seeding / social proof
12Seeding / social proof
ASUS ROG × WS2 — media / publication
13Media / publication
ASUS ROG × WS2 — seeding / package preparation
14Seeding / package preparation