Product launch
06 / 11Air Jordan 1 „Dark Mocha”
A coffee-inspired drop across three cities.
Ideaexecution
Delivered as a team, the launch translated the shoe’s coffee inspiration into a complete brand experience. A mini café, three locations and a special box containing a wooden case, coffee, a thermal cup and a recipe formed one coherent launch ritual.
Result
30 min
to sell out, with queues in all three cities
03
cities: Warsaw, Gdansk and Krakow
100%
of the product sold
Projectscope
- Creative concept
- Team delivery
- Launch experience
- Three-city coordination
- Special box and product set
- Partner collaboration
Project documentation
11 frames
