Brand experience & product preview
09 / 11Asics - GEL Family Meeting
A pre-release lookbook created with the community.
Ideaexecution
A pre-release experience built around the GEL-KAYANO 5 OG and GEL-KAYANO 5 360. Representatives of WS2, Worldbox, Run Colors and PRM, together with invited creators, previewed the collection at the Imperial Shipyard. They then split into three groups, each working with its own photographer to create lookbook imagery across the industrial location. The day ended with a shared barbecue on the beach.
Result
03
lookbook teams working with photographers across the shipyard
04
retailers represented: WS2, Worldbox, Run Colors and PRM
02
models presented before their official release
Projectscope
- Creative idea and concept
- Location selection and acquisition
- Event production
- Guest experience design
- Guest list and invitations
- Communication
- Lookbook shoot coordination
Project documentation
13 frames
