Brand identity & e-commerce
08 / 11Optyk Kochański
From brand system to everyday e-commerce imagery.
Ideaexecution
A comprehensive creative and e-commerce programme, from building the visual identity to developing it across communication, photo shoots, printed materials and the online store. The work included creative team management, concepts and moodboards, location selection, production of selected shoots, image editing, store layout, product pages and content publishing.
Result
360°
coherent system covering identity, content, retail and e-commerce
03
core implementation areas: communication, retail and e-commerce
Projectscope
- Visual identity and brandbook
- Creative team management
- Creative direction and brand language development
- Shoot concepts and moodboards
- Location selection and production coordination
- Image selection and preparation
- Store layout and product pages
- Content and product publishing
- Digital graphics and printed materials
Project documentation
15 frames
