Creative seeding & brand collaboration
10 / 11Optyk Kochański × Wasalaa
A limited drop turned into an autumn DIY experience.
Ideaexecution
A creative collaboration built around the Miu Miu eyewear collection. Its central element was a limited Wasalaa T-shirt, available exclusively with selected Miu Miu frames at Wasalaa. The campaign extended into a seeding box containing natural materials for making an autumn wreath and a QR code leading to a film in which Natalia Daszewska-Grenda demonstrated the process step by step.
Result
LIMITED
T-shirt available exclusively with selected Miu Miu frames
03
connected elements: limited T-shirt, DIY package and film
01
instructional film accessed via QR code
Projectscope
- Creative idea and concept
- Partner selection
- Seeding package concept
- Recipient experience design
- Printed materials
- Instructional film production
- Campaign delivery coordination
Project documentation
10 frames
