ZEW × WSS

A product designed to help.

Year / period: 2022
Location / partner: ZEW for Friends

ZEW × WSS — product / key visual — 01Product / key visual

Ideaexecution

A natural paw balm created with four-legged friends in mind. The project combined product development, communication and media relations with tangible support for homeless animals.

Result

10%

of sales donated to the Przyjaciel Zwierz foundation

original product developed through the collaboration

100%

happy four-legged customers

Projectscope

Creative concept
Communication
Influencer seeding
Media relations

Project documentation

12 frames

ZEW × WSS — campaign / hero — 02Campaign / hero

ZEW × WSS — product / packaging — 03Product / packaging

ZEW × WSS — branding / detail — 04Branding / detail

ZEW × WSS — product / in use — 05Product / in use

ZEW × WSS — communication / publication — 06Communication / publication

ZEW × WSS — media / publication — 07Media / publication

ZEW × WSS — seeding / coverage — 08Seeding / coverage

ZEW × WSS — product / social proof — 09Product / social proof

ZEW × WSS — package / influencer seeding — 10Package / influencer seeding

ZEW × WSS — media relations / reach — 12Media relations / reach